We often get question on how video production works. Below, we’ll try to answer a few of them.
Can’t find the answer you’re looking for? Feel free to contact us!!
How much does it cost to produce a video?
What are the costs?
This is the first question people ask—and at the same time, the hardest one to answer. Think of it as the question: “What's the price of a car?”
“I still don’t know anything!” you might be thinking. Unfortunately, that’s true. So many factors are involved and it’s very difficult to give a ready-made answer.
We prefer to turn it around: We’re happy to work with you to figure out the available budget and ensure we create as much value as possible for that money. We don’t like wasting money either, so if we don’t think something is necessary or if it’s unnecessarily complicated, we won’t recommend it.
By working efficiently, a lot is possible! And working efficiently happens to be exactly what we’re good at! Why not grab a few quotes for another video during that same interview?
We'll write the script and arrange the location and the people. Can you guys make the video?
We'll provide resources, can you guys make the video?
That’s certainly possible. In the run-up to the shoot, we’ll assess the possibilities of the script you’ve provided and determine what we need to create a high-quality video. If you handle part of the work yourself and provide your own resources, this will obviously affect the price.
Absolutely!! Video production does cost money, of course, but it also offers you a lot in return. That’s why we prefer to call it an investment. We’d be happy to advise you on how to use video in a way that generates revenue and/or saves you money!
Example 1 Let's say 20 FTEs are working at the service department’s call center. A series of clear instructional videos about the products reduces the number of calls by 5%. That’s 1 FTE. That quickly adds up to about €40,000 per year.
Example 2 Imagine if you could replace 20% of in-person classes with high-quality online videos. Then the same group of teachers could teach 25% more courses in the same number of classrooms.
Example 3 On average, Facebook ads that include a video are clicked on twice as often. The conversion rate for Facebook ads with video is 20% to 30% higher.
It’s not that complicated: video marketing is the use of video in your marketing mix. When produced efficiently and used effectively, it delivers an excellent ROI.
That video can range from a simple selfie video to an extensive series of instructional videos or a company presentation.
Sure, you could do it all yourself, but do you know the ins and outs of video production? Are you familiar with YouTube and its tools? Do you know the tricks to getting a video to perform well on Instagram and Facebook?
We’d love to help you develop a video marketing strategy that works!